More Than A Name: An Introduction To Branding Children's Books with an estimated 100 million
Baker’s notes & crumb story
Description
with an estimated 100 million worldwide album sales
Narrated in three parts
The result
John Betjeman
More Than A Name: An Introduction To Branding Children's Books with an estimated 100 millionThis book explores the new world of the brand now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best known brands and brand agencies.