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Choose Wisely: Rationality, Ethics, and the Art of Michael Chabon Add some pizzazz to yourA leading psychologist and philosopher challenge the shortcomings of rational choice theory and propose a new framework for understanding decision making For many decision scientists, their starting point drawn from economics is a quantitative formula called rational choice theory, allowing people to calculate and choose the best options. The problem is that this framework assumes an overly simplistic picture of the world, in which different types of