Philip Kotler – The Ten Deadly Sins of Marketing: Signals and Solutions Cognitive More than just a classic

More than just a classic political novel

and silent anxieties

because I was proud and spoke loudly

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Philip Kotler – The Ten Deadly Sins of Marketing: Signals and Solutions Cognitive More than just a classicPhilip Kotler The Ten Deadly Sins of Marketing: Signals and Solutions Philip Kotler, an American marketer, professor of marketing, and consultant, is the author of over 55 marketing books. "The Ten Deadly Sins of Marketing" is the result of years of experience working with various consulting firms and private clients. In the book, the author addresses the main shortcomings encountered in marketing and lists its ten deadly sins, highlighting their